Unite the Central Plains to Break Free from Vicious Competition, Set Sail Overseas for a Brand-New Journey

2026年06月12日 主舞台区 · 中原国际会展中心 阅读
On May 15, 2026, Ecat hosted the appreciation banquet for The 24th China International Auto Aftermarket Fair Brand Tour themed New Exhibition, New Central Plains, New Opportunities. Industry association leaders, enterprise executives and specialists gathered to discuss industrial upgrading, digital innovation and global expansion. The dual­show layout for Zhengzhou and Indonesia was officially announced, creating a two­way platform enabling auto aftermarket enterprises to expand domestically and explore overseas markets.

22 Years in Exhibition Industry: Empower Chinese Brands to Go Global

Ecat Founder & President Liu Yan delivered a keynote speech. A 22­year veteran in international exhibitions featured by CCTV, she analyzed market trends and the group’s strengths.
Ecat’s business covers over 50 countries, with exhibition industrial parks in Poland and the US, adopting a mature global marketing + local supply chain operation system. Committed to helping Chinese brands go global, it provides full­chain services including expo organization, overseas enterprise incubation and global supply chain integration. It prioritizes Southeast Asia and runs a dedicated Indonesia service platform to reduce overseas entry barriers for domestic auto aftermarket companies.

Central Plains: Core Trade Hub for National Auto Aftermarket

Su Zhenghong, Chairman of Henan Automobile Industry Chamber of Commerce, affirmed Henan’s solid industrial foundation. Three key industrial clusters in Zhengzhou, Jiaozuo and Kaifeng rank top nationwide in floor mats, interior modification and automotive films.
The 24th China International Auto Aftermarket Fair will relocate to Zhongyuan International Convention & Exhibition Center with upgraded scale, facilities, services and buyer quality. The Zhengzhou + Indonesia dual­fair model links domestic consumption and Southeast Asian markets, supporting enterprises to achieve stable domestic development and overseas revenue growth.

Insights on Industrial Upgrading from Industry Leaders

  1. Zhang Yudan, Chair of Wujing Scratch­Free Repair
    Zhengzhou’s geographically central position is ideal for national brand layout. Powered by new­energy repair technology and short­video digital operation, Wujing partnered with over 2,000 stores within two years. She advocated abandoning price competition, boosting technical coordination to capture opportunities in new­energy vehicles and digital transformation.
  2. Wang Yaowen, GM of Chelimei Auto Technology
    The Central Plains enjoys superior logistics and complete industrial supporting chains. With 30 years in automotive floor mats and 500 nationwide chain factories, Chelimei expands sales channels via the Zhengzhou fair and will deepen local ecosystem cooperation.
  3. Wu Liudong, Founder of Yingke Film Cutting Equipment
    Intelligent equipment solves low­efficiency, high­error manual film cutting. Yingke’s self­developed smart software and hardware cut operational costs. Mature local clusters offer abundant scenarios for smart technology iteration.
  4. Li Bin, Chair of Modena New Materials Technology
    After 23 sessions, The China International Auto Aftermarket Fair stands as Central China’s premier professional event for new product launches, channel expansion and resource docking. Modena will push cross­industry integration of new materials and technologies.

Dual­Fair Strategy Launches New Global Development Phase

The banquet held partner recognition and lucky draws to thank long­term partners, consolidating win­win cooperative bonds.
Ecat released its medium­to­long term strategy: Rooted in the Central Plains, Focus on Southeast Asia, Expand Globally. It will rely on the Zhengzhou and Indonesia fairs to deliver full­cycle one­stop services covering exhibition display, trade matching, overseas incubation and supply chain guarantee. It will drive the auto aftermarket toward specialization, digitalization and globalization to realize high­quality industrial progress.
 
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