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How Can Automotive Aftermarket Companies Expand into Overseas Markets? Ecat International Group Offers Fresh Insights
2026年10月10日
主舞台区 · 中原国际会展中心
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On October 10, 2026, the Henan Automobile Industry Chamber of Commerce organized a reciprocal visit among its member companies. Led by President Huang Yanchao and Honorary President Su Zhenghong, the delegation visited Zhengzhou Dongsheng Car Audio Co., Ltd., a vicepresident member company, to learn about its operations and exchange views on current industry developments. Ms. Gao Fen, a senior executive from the Zhengzhou branch of Ecat International Group, attended the event and introduced the 2026 China Indonesia Automotive Motorcycle Parts and Accessories Fair to the participating companies.
Visiting Member Companies and Discussing Automotive Aftermarket Development
During the visit, Li Dongsheng, founder of Dongsheng Car Audio and a vice president of the chamber, guided participants through the company’s facilities and introduced its work in car audio customization, brand distribution, and customer service.
Dongsheng Car Audio has operated in the car audio industry for 31 years, building extensive experience in professional customization and vehicleowner services. The onsite visit gave participants a deeper understanding of its business model and prompted discussions about current operating conditions, customer needs, and industry development in the automotive aftermarket.
For automotive aftermarket companies, products and services are the foundation of their business. Expanding their customer base and identifying new business opportunities are equally important priorities.
Introducing the Indonesia Fair and Exploring Overseas Market Opportunities
During the exchange, Ms. Gao Fen of Ecat International Group introduced the 2026 China Indonesia Automotive Motorcycle Parts and Accessories Fair to member companies. The exhibition will take place from 12–14 December , 2026, at Indonesia Convention ExhibitionICE. Drawing on developments in Indonesia’s automotive aftermarket, Ms. Gao outlined the exhibition’s positioning, product categories, and related service arrangements. Key categories include automotive parts, automotive accessories, automotive electronics, lighting products, car care and maintenance products, and vehicle customization accessories.
In recent years, as competition in the domestic market has intensified, some automotive and motorcycle parts and accessories companies have turned their attention to overseas markets, hoping to reach more customers through new channels. Indonesia is a market worth exploring, but conducting business there requires an understanding of local purchasing needs, sales channels, and consumer habits.
Participating in specialized trade fairs is one way for companies to connect with overseas buyers and showcase their products. Through facetoface discussions, companies can learn what matters to customers, assess whether their products meet local needs, and build connections for future cooperation.By taking part in this chamber of commerce event,
Ecat International Group also hopes to use industry exchanges to help more companies learn about the Indonesian market and the exhibition, providing useful information for businesses interested in expanding overseas.
Strengthening Industry Exchanges and Identifying Opportunities for Cooperation
In addition to the company visit and exhibition presentation, participants discussed the chamber’s recent activities, member services, and future development plans. Drawing on their own business experience, attendees exchanged views on strengthening ties among members and promoting resource sharing.
The event gave industry participants an opportunity to get to know one another and laid the groundwork for further exchanges and cooperation. Ecat International Group will continue visiting automotive and motorcycle parts and accessories manufacturing clusters and businesses across China while advancing local market promotion in Indonesia, learning about companies’ needs, and providing services related to the exhibition.
The 2026 China Indonesia Automotive Motorcycle Parts and Accessories Fair will be held from 12–14 December , 2026 at Indonesia Convention ExhibitionICE. Automotive and motorcycle parts and accessories companies interested in learning about the Indonesian market and developing overseas customers can review the exhibition information in advance, taking their own product portfolios and business circumstances into account, to prepare for overseas expansion.
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